ALDI
Aldi is a mystery to those who don’t know us. Yet those that do, love us. We do things differently than every other grocery store out there and it can be intimidating looking from the outside in.
So let’s feed into that apprehension and create a cult of curiosity. Because once we get you in our doors, you’ll be hooked.
OOH
SOCIAL
Aldi Introduces Aldi Insiders—A loyalty program where insiders rise though the ranks to get exclusive rewards.
Starting with a loyalty card, then cart quarters, bags, and coupon booklets.
ACTIVATION
Cult movie screenings at one ALDI parking lot, once a month. Insiders get special access and the location.
AD : Hamza Ali
CW: Aubrey Estes