SOCIAL
Aldi Introduces Aldi Insiders—A loyalty program where insiders rise though the ranks to get exclusive rewards.
Starting with a loyalty card, then cart quarters, bags, and coupon booklets.
ACTIVATION: ALDI WEEKLY MEETINGS
Cult movie screenings at one ALDI parking lot, once a month. Insiders get special access and the location.
AD : Hamza Ali
CW: Aubrey Estes