3 LIVES BAR:
NEWYORK-PRESBYTERIAN
x DOMINIQUE ANSEL

To combat NYC’s blood shortage, NewYork-Presbyterian launched a donation drive with a sweet twist. One donation can save up to three lives, and every donor needs a sugar boost (they usually get a lame cookie). So we teamed up with Dominique Ansel to create the exclusive 3 Lives Bar. A chocolate bar, available only to donors. Something New Yorkers would love to get in line for.