3 LIVES BAR
NEWYORK-PRESBYTERIAN
x DOMINIQUE ANSEL

NewYork-Presbyterian, facing a critical blood shortage in NYC, launched a blood drive designed to drive real, repeat donations. The insight was simple: one blood donation can save up to three lives. And after giving blood, donors need a quick sugar boost—usually in the form of a basic, forgettable cookie.

To make the experience more rewarding, we partnered with world-renowned chef Dominique Ansel, inventor of the Cronut, to create the 3 Lives Bar. This limited-edition treat was available only to blood donors, turning a medical necessity into a moment of recognition. The campaign generated buzz, increased donations, and helped save lives.